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Setting the Sales Price
Before you set the sales price of your home I'll prepare a Competitive Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which houses actually sold during the last three to six months. I'll analysis the orginial listing price, any price reductions, and days on the market of each home. We'll discuss why you bought your home and focus on using this information as potential selling features. I'll also want to know what features you don't like.
Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.
- Is your goal to get the maximum sales price for your house?
- If so, are you willing to have your house on the market for many months?
- Is your goal to sell your house quickly?
- If so, are you willing to sacrifice some of your potential profits to sell more quickly?
- Would you like to establish a balance between selling your house quickly and selling at the top end of market value?
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When establishing the sales price we must remember the following:
It doesn't matter what you paid.
It doesn't matter what the city assessment is.
It doesn't matter what the total dollar amount is of any renovations you may have made.
It doesn't matter what homes sold for 1 year ago.
What matters is what someone is willing to pay today. ie: THE CURRENT MARKET
We'll disscuss the price you would like to sell your home, if it fits within our findings, and if it meets your goals in the current market.
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